2026
Hollow Ronin
Drop-based streetwear brand built end to end on headless commerce, with AI-generated art.
The problem
Launch a drop-based streetwear brand with a strong identity and a working storefront, solo. That means brand design, a product pipeline, and commerce infrastructure with no team behind any of it.
What I built
A headless Shopify storefront with Printify handling fulfillment, the full brand identity, and an art pipeline where Midjourney and Adobe Firefly generate and refine the artwork behind each drop.
My role
Founder, designer, and developer. The brand identity, the art direction, the storefront build, and the product pipeline, all of it solo.
Outcomes
A live store built end to end: headless Shopify wired to Printify for fulfillment, a coherent brand, and Midjourney and Firefly generating the artwork behind each drop.